Successful branding

What could successful branding lead to?and example

In huge companies such as coca cola had become successful secret behind the Coca Cola brand success is not the result of mere chance or excessive spending on advertising, it is as a result of careful and systematic strategy .
Coca cola had concentrated on their target market (consumers )they had looked into their consumers perspective and had concentrated on 4 major areas.

“Coca-Cola used to focus its strategy on the three A’s: availability, acceptability, and affordability. While these provided for tremendous growth, they also led to lowered entry barriers.Today, Coca-Cola’s mantra is the three P’s: preference, pervasive penetration, and price-related value.”With coca could being a beverage company its competitors may also be water. To compete against its competitors coca cola always , Coca-Cola tests 20 brand attributes with 4,000 consumers to measure movement each month

By catering to customers perception ment that an affective brand name should follow to percieve as a trusted brand.(brand image)

“Brand image is the significant factor affecting Coke’s sale. Coca-Cola’s
brand name is very well known all over the world. Packaging changes have
also affected sales and industry positioning, but in general, the public has
tended not to be affected by new products. Coca-Cola’s bottling system also
 allows the company to take advantage of infinite growth opportunities.