references

http://tutor2u.net/business/marketing/brands_building_brands.asp
http://www.virtualvender.coca-cola.com/ft/index.jsp
http://www.brandingstrategyinsider.com/brand_loyalty/
http://www.awwwards.com/25-humouristic-ads.html
http://brandbysocial.com/branding/test-post/
https://secure.palgrave-journals.com/pb/journal/v4/n1/full/6000088a.html