Branding affect

How can branding affect my business?
Recognition and loyalty(why its worth the risk?)

The benefit from creating a brand is that customers are more likely to remember your business . With the use of creating a strong name ,logo/image will help your potential customers to remember the product and the name.

If you have a good logo/image following with a good persona people tend to remember I.e coca -cola(happiness)
-The benefit to the brand owner is forecasting a cash flow becomes a lot easier .

For instance if zuda services is bought on impulse and a customer recognizing your brand could mean that even with a competitors sale or offer it is more likely that the customer may likely choose you instead of an unfamiliar brand.If you gain enough trust among the consumers by creating a good product/services it will help create loyal customers that may refer the company to other.(word of mouth)

The real power behind as successful brand is that they meet the expectations of those that buy the product, in other words its a promise kept.
“High profile consumer brand like mcDonald's can attribute large proportion (around 50%) of their market value to their brand”