http://tutor2u.net/business/marketing/brands_building_brands.asp
http://www.virtualvender.coca-cola.com/ft/index.jsp
http://www.brandingstrategyinsider.com/brand_loyalty/
http://www.awwwards.com/25-humouristic-ads.html
http://brandbysocial.com/branding/test-post/
https://secure.palgrave-journals.com/pb/journal/v4/n1/full/6000088a.html
Monday, November 7, 2011
Final presentation
Q
r codes and final presentation , we finally got there there was a lot of room for improvements but due to time constraints we weren't able t push some of the ideas......
r codes and final presentation , we finally got there there was a lot of room for improvements but due to time constraints we weren't able t push some of the ideas......
Installtions
Idea behind these instalations was to create personas to attract different groups of the target audiences
my persona
Each instalation has a qr code that interacts digital and the physical world
my persona
Each instalation has a qr code that interacts digital and the physical world
Marketing
going back to our aim , our aim is to create a an alternative marketing to using tv and print
We came across "out of the home" market which attracts to the company by using fear and humor was to basic and by creating a interaction it gave us the opportunity to explore and create a new coonection between the general public and the company forming a close relationship . One of the aspects that makes zuda significant.
We came across "out of the home" market which attracts to the company by using fear and humor was to basic and by creating a interaction it gave us the opportunity to explore and create a new coonection between the general public and the company forming a close relationship . One of the aspects that makes zuda significant.
Z99 was born !
through our brainstorm and development starting from basics , everyone loves free shit and people use it as a promotional tool to brand an market leaving a positive image
Z99 is an extension of branding it is used to reflect the idea of one page websites at an affordable price ......
loyal branding
Loyal brand
In creating a trusted brand customers will get hooked onto using that brand all other times . So branding is vita
Zuda will be marketed in the same way despite the financial strain , zuda will be focused on how its name will be more recognized and its consumer relations
Successful branding
What could successful branding lead to?and example
In huge companies such as coca cola had become successful secret behind the Coca Cola brand success is not the result of mere chance or excessive spending on advertising, it is as a result of careful and systematic strategy .
Coca cola had concentrated on their target market (consumers )they had looked into their consumers perspective and had concentrated on 4 major areas.
“Coca-Cola used to focus its strategy on the three A’s: availability, acceptability, and affordability. While these provided for tremendous growth, they also led to lowered entry barriers.Today, Coca-Cola’s mantra is the three P’s: preference, pervasive penetration, and price-related value.”With coca could being a beverage company its competitors may also be water. To compete against its competitors coca cola always , Coca-Cola tests 20 brand attributes with 4,000 consumers to measure movement each month
By catering to customers perception ment that an affective brand name should follow to percieve as a trusted brand.(brand image)
“Brand image is the significant factor affecting Coke’s sale. Coca-Cola’s brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities.
Branding affect
How can branding affect my business?
Recognition and loyalty(why its worth the risk?)
The benefit from creating a brand is that customers are more likely to remember your business . With the use of creating a strong name ,logo/image will help your potential customers to remember the product and the name.
If you have a good logo/image following with a good persona people tend to remember I.e coca -cola(happiness)
-The benefit to the brand owner is forecasting a cash flow becomes a lot easier .
For instance if zuda services is bought on impulse and a customer recognizing your brand could mean that even with a competitors sale or offer it is more likely that the customer may likely choose you instead of an unfamiliar brand.If you gain enough trust among the consumers by creating a good product/services it will help create loyal customers that may refer the company to other.(word of mouth)
The real power behind as successful brand is that they meet the expectations of those that buy the product, in other words its a promise kept.
“High profile consumer brand like mcDonald's can attribute large proportion (around 50%) of their market value to their brand”
risks in branding
http://www.brandextension.org/benefits.html
Risks in branding?
In creating a new brand or branding they are risks in which are view points of various groups , such as anti consumerism and consumerist . Its up to the brand owners who need to have strong view points on these issues if any are to rise . Brand owners need to take account of the fact that these issues are starting to affect the consumers opinion on the brand choices. Due to ever expanding world of technology there is also a lot of exposure so there is more of a chance that bad publicity or name could affect your brand ,i.e anti -websites.
Risks in branding?
In creating a new brand or branding they are risks in which are view points of various groups , such as anti consumerism and consumerist . Its up to the brand owners who need to have strong view points on these issues if any are to rise . Brand owners need to take account of the fact that these issues are starting to affect the consumers opinion on the brand choices. Due to ever expanding world of technology there is also a lot of exposure so there is more of a chance that bad publicity or name could affect your brand ,i.e anti -websites.
Creating a brand support
How to create a brand Support ?
To create a new support for Zuda and its services we have to think creatively to go outside conventional media such as TV and print. There has been a a rapid shift to digital media , and social networking as a way to enchance a new company's image.
Show why zuda is different from the other companies purely by a good persona
Focusing of Zuda good quality /services and its rates when looking at the brand i.e -Apple
To create a new support for Zuda and its services we have to think creatively to go outside conventional media such as TV and print. There has been a a rapid shift to digital media , and social networking as a way to enchance a new company's image.
Show why zuda is different from the other companies purely by a good persona
Focusing of Zuda good quality /services and its rates when looking at the brand i.e -Apple
branding research
Differences between branding and marketing
What is Branding ?
Almost all business have a trading name from small business to multi national co-operations Generally branding is a term that is used by advertisers and marketing .Although they are many different meaning of brand the most accurate one is a name or a symbol(icon,logo) that is commonly known to recognize that company and its products / services .
Sunday, November 6, 2011
Developing the brief
As we thought and brainstormed ideas we realised that a slight shift of change in brief had to be made and me and yuta had re written the brief to establish a better understanding between the tutors. I was also looking into interesting marketing Strategies within other firms to attract and memorise the the company
brief
Venture
Initial brief
This project is taking on the competitive field of marketing. Marketing is a strategic approach to generate sales for businesses and companies. There are many different approaches to marketing a company or product. The traditional approaches are TV, radio and print. With this project we aim to push those boundries and either use the current mediums in a new way and/or create a new medium of our own to launch a marketing campaign for a new website design business, with the aim to be recognised by larger companies as an end result.
So our question is can new advertising techniques create a successful marketing campaign? This will be explored with initial research into both advertising within the design industry to get a better understanding, aswell as gaining a better understanding of our target audience. Some mediums we will like to explore are light graffiti, art installations and performance art. This will lead into our conceptual idea being formulated and becomming a practical solution.
This project is broad at the begining but will be narrowed down in the first two weeks as ideas are formulated and a specific area of advertising is decided upon as a group.
We are looking for people who are adventurous, hard working, who can contribute ideas and is willing to break a couple of rules to join our merry band.
Initial brief
This project is taking on the competitive field of marketing. Marketing is a strategic approach to generate sales for businesses and companies. There are many different approaches to marketing a company or product. The traditional approaches are TV, radio and print. With this project we aim to push those boundries and either use the current mediums in a new way and/or create a new medium of our own to launch a marketing campaign for a new website design business, with the aim to be recognised by larger companies as an end result.
So our question is can new advertising techniques create a successful marketing campaign? This will be explored with initial research into both advertising within the design industry to get a better understanding, aswell as gaining a better understanding of our target audience. Some mediums we will like to explore are light graffiti, art installations and performance art. This will lead into our conceptual idea being formulated and becomming a practical solution.
This project is broad at the begining but will be narrowed down in the first two weeks as ideas are formulated and a specific area of advertising is decided upon as a group.
We are looking for people who are adventurous, hard working, who can contribute ideas and is willing to break a couple of rules to join our merry band.
Saturday, September 3, 2011
Venture
i joined on board for a project called venture , it is as simple marketing company that will market for a private web site company called zuda .
Zuda is fun,edgy company who are establishing them-seleves as a unique and creative in a competitive field. My explorations within this project is to think creatively , research and approach with development.
My skills would be to design and conceptualize ideas and offer extensive research into the field
Zuda is fun,edgy company who are establishing them-seleves as a unique and creative in a competitive field. My explorations within this project is to think creatively , research and approach with development.
My skills would be to design and conceptualize ideas and offer extensive research into the field
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