http://tutor2u.net/business/marketing/brands_building_brands.asp
http://www.virtualvender.coca-cola.com/ft/index.jsp
http://www.brandingstrategyinsider.com/brand_loyalty/
http://www.awwwards.com/25-humouristic-ads.html
http://brandbysocial.com/branding/test-post/
https://secure.palgrave-journals.com/pb/journal/v4/n1/full/6000088a.html
Monday, November 7, 2011
Final presentation
Q
r codes and final presentation , we finally got there there was a lot of room for improvements but due to time constraints we weren't able t push some of the ideas......
r codes and final presentation , we finally got there there was a lot of room for improvements but due to time constraints we weren't able t push some of the ideas......
Installtions
Idea behind these instalations was to create personas to attract different groups of the target audiences
my persona
Each instalation has a qr code that interacts digital and the physical world
my persona
Each instalation has a qr code that interacts digital and the physical world
Marketing
going back to our aim , our aim is to create a an alternative marketing to using tv and print
We came across "out of the home" market which attracts to the company by using fear and humor was to basic and by creating a interaction it gave us the opportunity to explore and create a new coonection between the general public and the company forming a close relationship . One of the aspects that makes zuda significant.
We came across "out of the home" market which attracts to the company by using fear and humor was to basic and by creating a interaction it gave us the opportunity to explore and create a new coonection between the general public and the company forming a close relationship . One of the aspects that makes zuda significant.
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